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David Muccigrosso's avatar

>> Oh well, and I suspect that my ~ 2,000 subscribers is the point where I am becoming a serious drain on their operating capital.

Is it, though?

Most of the infrastructure you’re free riding on is a sunk cost. If they’re spending a prohibitive majority of their revenue on maintaining that infrastructure, then they’re ALREADY doing something wrong here besides enshittifying. They SHOULD be spending that money on developing new features!

I think the main angle is that your refusal to adopt their marketing and monetization features ends up being a lost revenue opportunity. It may actually be counterintuitively true that going along with their monetization helps delay the enshittification — if they’re getting higher adoption, they’ll be less eager/desperate to do new shitty things.

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Blackshear M Bryan's avatar

It might be interesting to see Substack original business plan and five-year projection. I wonder if this was the plan all along, just waiting for critical mass. Makes sense for modern capitalism venture capitalists, I.e. it was always about the money.

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Geoff Anderson's avatar

And this is some interesting data: https://backlinko.com/substack-users

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Geoff Anderson's avatar

I found this research report: https://research.contrary.com/company/substack

Some interesting nuggets.

I knew HCR was the biggest 'stack, but holes-sheeit it is a monster.

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